How this calculation works
Measure advertising revenue against spend and compare it with a target return. The result is calculated locally in your browser from the visible inputs, and the method below remains available for checking.
Worked example
₹5 lakh revenue from ₹1 lakh spend is 5× ROAS before product costs.
Assumptions and limits
- Inputs use the units shown beside each field.
- Intermediate values retain precision; displayed values are rounded for readability.
Questions people ask
How does the ROAS Calculator work?
It applies this displayed method: ROAS = attributed revenue ÷ ad spend; break-even ROAS = 100 ÷ gross margin percentage. Values stay in your browser and are not submitted to a server.
What should I check before using the ROAS result?
Inputs use the units shown beside each field. Intermediate values retain precision; displayed values are rounded for readability. Use the result as a planning estimate and verify pricing, tax and accounting treatment for your business.
Does this ROAS calculator save my information?
No. Calculation inputs are processed on this device. Sharing creates a URL only when you choose the share action.